![]() In higher education, storytelling is also used as a teaching strategy to invite individuals to use contemporary media to shape and interpret what they perceive and learn by means of designed story content. Storytelling has been widely applied in communication and practice among diverse professional domains, such as: language acquisition ( Lee, 2021), nursing education ( Price et al., 2015), the health profession ( Moreau et al., 2018), social work ( La Rose & Detlor, 2021), journalism curriculum ( Bright, 2020), business intelligence ( Ramm et al., 2021) and marketing ( Gonzalez-Fuentes, Robertson, & Davis, 2021). ![]() ![]() It is suggested that the ADLR process might be adopted for future implementation of digital storytelling. They refined their story content by testing and modification to make the interactions tailored to the audience’s use. Students explored the design features and functions of the 3D story tool, and leveraged the use of media and block codes to present the content and interactions for their stories. To start their story projects, students searched relevant resources, chose a topic, analyzed the features of the platform, and set their own goals to create story content for a specified audience group. Inductive analysis summarized following research findings. Along with the process of creation, several research questions were specified for further exploration, including: 1) What were the processes by which students analyzed the story project? 2) How did students design their storylines? 3) How did students leverage the use of media in their stories? 4) How did students refine their stories? and 5) How did students react to their achievement from the process? The study employed a qualitative approach to collect multiple research data. An ADLR model (Analysis, Design, Leveraging, and Refinement) was adopted for story creation in the course. If you're new to storytelling, the 5Cs of Storytelling is a great way to get started as it forces you to think through all the components you need to tell a compelling story.In this study, a storytelling approach was adopted in a college elective course, Game-Based Programming. They have the power to attract loyal customers in a way that traditional sales and marketing activities cannot. Brand stories help you establish consistency and build trust. We want to relate, to feel, to connect.Īnd it's the same for brands. Whether it’s a book, a movie, a famous celebrity or a TV show – we buy into a believable, authentic story. In a world that's constantly trying to distract us, as humans, we are consistently drawn to good stories. As a result, they've earned her trust and her loyalty. She's learned that the company truly lives by its core values – one of them being "We got your back". Consequence: She's remained with the company and has gone on to become VP of Brand, overseeing a large team.Change: Your company decided to change its remote working policy and allow her to keep her job and work from France.But she loved her job and didn't want to quit. Complication: She needed to care for her sick uncle.Catalyst: Her uncle back home, in France, was sick. ![]() Context: Sally is a designer, living and working in London.
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